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Necklaces

## Category Description Every necklace here starts with what matters most — your pet's face, their name, or the memory of them. ### Choose by personalization type **Portrait** — hand-drawn by an artist, laser-engraved on 316L steel. Upload a photo; our artist draws your pet's likeness — no filters, no AI. Five pendant forms: disc, bar, paperclip chain, dog tag, vintage tag. From $57.98. **Ashes** — holds a small amount of fur or ashes in a sealed chamber. Heart, disc, open heart, or cat silhouette. From $49.98. Ships with a fill kit (funnel, pin, spoon, polishing cloth). **Name** — laser-engraved with your pet's name, no photo needed. Paperclip chain (up to 3 names) or cross pendant. From $29.98. **Name + Birthstone** — engraved name bar with birth month stone, up to 6 hearts on one necklace. From $29.98. **Paw Print** — paw charm engraved with name, up to 5 paws. From $29.98. ### How to choose - **Good photo available?** → Portrait or Ashes (with portrait disc) - **Pet is still with you?** → Portrait, Name, or Birthstone - **Pet has passed?** → Ashes (holds fur or ashes) or Portrait (carry their likeness) - **Multiple pets?** → Disc pendant (up to 4 portraits), name bar paperclip (up to 3 names), birthstone heart (up to 6), paw print (up to 5) All necklaces ship free. 316L surgical stainless steel in gold, rose gold, or rhodium. Gift-ready packaging included. ## Internal Linking Plan | From Page | Anchor Text | Link To | |-----------|-------------|---------| | this page | All Pieces | /collections/all | | this page | Rings | /collections/personalized-ring | | this page | Keychains | /collections/personalized-keychain | ## Copy Rationale **定位：** Necklaces 唯一 hub 页 — 取代旧的 dog/cat/paw 子分类，全部项链产品集中在此。 **H1 说明：** H1 "Necklaces" 由 Shopify collection title 自动渲染。Meta Title 用 "Personalized Pet Jewelry" 做 SEO 头部曝光。 **关键词布局：** 主词 personalized pet jewelry (590) + personalized pet memorial jewelry (170)。dog/cat necklace 长尾通过 product page title + description 自然承接，不再拆 collection。 **为什么删 dog/cat/paw 子分类（2026-05-18）：** - DTC 同品类对标（Mejuri/Eterneva/Bonbonwhims）都不按宠物种类拆 collection - 8 个项链产品 80%+ 重叠出现在多个分类，库存重叠 = 用户多走一屏 = 转化负向 - 拆错维度：客户的选择轴是"款式"（disc/rope/dog tag/bar/urn），不是"宠物种类" - GSC 90 天数据：dog-necklace + cat-necklace + paw-print 总 clicks = 1，零 SEO 价值 - 301 重定向已规划，零 SEO 损失