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Keychains

## Category Description Your pet's portrait clipped to your keys, your bag, your desk — no chain, no clasp required. ### Choose by type **Portrait** — hand-drawn pet portrait on a metal disc, dog-tag, or bone shape. Three forms from $29.98. Best for customers who don't wear jewelry but want their pet close. **Ashes** — hand-drawn portrait plus a screw-cap chamber that holds fur or ashes. Three forms (cylinder, disc with memorial charm, capsule) from $49.98. Ships with fill kit. Best for carrying ashes when jewelry isn't practical. **Cross** — cross + engraved name, no photo. From $29.98. ### How to choose - **Portrait only or ashes?** Portrait keychains: disc, dog tag, bone. Ashes keychains: cylinder, disc + angel charm, capsule. - **Keychain vs necklace?** Same portrait quality — keychain clips anywhere, no wearing required. Good for people in scrubs, uniforms, or who simply prefer it. - **Matching set?** The dog-tag keychain pairs with the [Dog Tag Pendant Necklace](/products/pet-dog-tag-pendant-necklace/). The disc keychain pairs with the [Portrait Necklace](/products/pet-face-necklace/). All keychains in 316L surgical stainless steel. Gold, rose gold, or rhodium (varies by style). ## Internal Linking Plan | From Page | Anchor Text | Link To | |-----------|-------------|---------| | `/product/pet-face-necklace/` (PDP cross-sell) | "matching keychain" | `/personalized-keychain/` | | `/product/pet-face-keychain/` (PDP about_intro) | "personalized pet keychain" | `/personalized-keychain/` | | Homepage product carousel | "Pet Keychains" | `/personalized-keychain/` | ## Copy Rationale Category re-indexed 2026-05-03 with launch of `pet-face-keychain` (first product). Cluster target: `personalized pet keychain` (320/mo) + `pet keychain` (720/mo) + `custom keychain picture` (2,900/mo) + `personalized keychains with photo` (2,900/mo). Per S-20260503-01 evaluation: hand-drawn density 0/6 in DTC keychain competitors — strongest differentiation surface in PupTrace catalog.