## Category Description
A way to carry them at eye level — close to your face, easy to reach up and touch. Some pieces hold your pet's hand-drawn portrait; some hold just their name. Either way, an artist draws from your photo and we laser-engrave the result into 316L surgical stainless steel, then send it as a matched pair.
Two paths to choose from. A hand-drawn portrait, split across the pair: your pet's face (or their paw) on one ear, their name on the other — worn as a drop disc that swings, or a small flush stud you barely feel. Or just their name, engraved on a clean charm: a modern bar with a paw and date, a cross, a little dog, or a cat resting under a crescent moon.
Most styles come in gold, rose gold, and silver. The cross, dog, and cat styles come in gold and silver.
### Choose by style
**A hand-drawn portrait**
- **Portrait dangle** — their face (or paw) on one ear, their name on the other; a 20mm drop disc with movement. From $43.98.
- **Portrait stud** — the same face-and-name pair, sized small and flush to the ear for every day. From $39.98.
**Just their name**
- **Name bar** — a slim vertical bar with their name, a paw, and the date; clean and modern. From $29.98.
- **Name cross** — their name in script on a small cross, for faith and remembrance. From $29.98.
- **Dog charm** — a little dog on a snug hoop, their name engraved alongside. From $29.98.
- **Cat & moon** — a cat resting under a crescent moon, their name engraved beside it. From $29.98.
### How to choose
- **Portrait or name?** A portrait if you have a photo you love and want their face on the ear. A name if you'd rather keep it quiet and simple.
- **Dangle or stud?** The dangle swings and reads as a statement. The stud sits flush and disappears into everyday wear.
- **Cross, dog, or cat?** The cross speaks to faith. The dog and the cat let you wear the animal you're missing, with their name beside it.
- **Which finish?** Gold and rose gold read warm; silver reads cool and quiet. The finish doesn't change the price.
Prefer their portrait around your neck or on your hand? See [Necklaces](/collections/personalized-necklace/) or [Rings](/collections/personalized-ring/).
## Internal Linking Plan
| From Page | Anchor Text | Link To |
|-----------|-------------|---------|
| Homepage §5.6 lineup card 05 | Earrings | /personalized-earrings/ |
| this page | Portrait dangle | /products/pet-portrait-disc-earrings/ |
| this page | Portrait stud | /products/pet-portrait-stud-earrings/ |
| this page | Name bar | /products/pet-name-bar-earrings/ |
| this page | Name cross | /products/pet-name-cross-earrings/ |
| this page | Dog charm | /products/pet-dog-silhouette-earrings/ |
| this page | Cat & moon | /products/pet-cat-moon-earrings/ |
| this page | Necklaces | /collections/personalized-necklace/ |
| this page | Rings | /collections/personalized-ring/ |
## Copy Rationale
**定位：** Top-level Earrings category — 全新品类，6 款一起上（2 Portrait + 4 Name）。2026-05-30 category-launch 批次。替换 2026-05-25 的 portrait-only stub（旧 stub 只讲"两张小肖像"，现在 6 款里 4 款是 name 款，必须 broaden）。这是 PLP / 分类页：目标是把人导流到 6 个 PDP，不是直接成交，所以主体是 choose-by-style 的分流，不是单款卖点堆叠。
**客户状态 + 障碍（dtc-copy Step 1+2）：** 买家处于 grief / 纪念 / 送礼状态（brand.md Buyer Profile）。到分类页的人已经知道想要"耳饰形态"，核心障碍排序：① 选择困难（6 款里哪款是我的 + 怕选错），② outcome uncertainty（肖像款"会像我的狗吗"），③ price（最低 $29.98、最高 $43.98，价格不是主障碍，但要让人看到 entry 价）。#1 障碍 = 选择困难 → 决定 HOOK（先给耳饰独有的 placement 理由，再用两条清晰路线 + choose-by-style 表把 6 款各送各的去处）。#2 障碍 = outcome uncertainty → 决定 PROOF（"an artist draws from your photo" 手绘工艺信号 + split-pair 具体描述，让肖像可信）。
**Hook 策略：** 耳饰 = eye-level / 伸手可触的 placement 差异（不与 ring "手上"、necklace "脖子上" 撞）。两条路线沿用 ring/necklace 的 portrait-vs-name 叙事 + 手绘工艺 parity。两款 portrait（DSC/RDS）共享 split-pair 个性化（一只耳朵脸或爪 + 另一只名字），靠 dangle vs flush stud 区分，避免读者觉得重复或近亲互食（这是 6 款里唯一一对孪生款，分流文案必须把它俩拆清楚）。
**关键词布局：** category 关键词保持宽（head terms，避免与 PDP long-tail 内部竞争）：personalized pet earrings (focus) + custom pet earrings + pet memorial earrings + pet portrait earrings + pet name earrings。long-tail（"pet portrait stud earrings" / "dog memorial earrings" / "cat memorial earrings" / "pet cross earrings" 等）归各 PDP。注：旧 stub keyword "pet photo earrings" 已换成 "pet name earrings"——brand.md Product Naming Standard 明确把 "Photo" 列为 hand-drawn 场景的 banned synonym（用 "Portrait"），且 6 款里 4 款是 name 款，name 头词更覆盖 lineup。全部 earring 关键词在 keyword-page-map.md 已验证零碰撞。DataForSEO volume 验证 = follow-up（词空间全新、暂无人占）。
**robots：** index,follow（与 stub robots + site-structure 一致）。ledger 指出 SSOT 编辑器曾把 keyword 块误标成 "noindex ⛔ until products"——earrings 是带产品一起上，应为 index ✅，本次 frontmatter 已确认 index,follow。
**价格（"From $X" 约定）：** 对齐 ring 范例 —— ring 页 choose-by 的 "From $X" 用的是各款**售价 (sale)**（ring Copy Rationale 明写 'Choose-by "From $X" = 各款 sale 价'；例：Disc charm From $43.98 = 其 sale；Thin name band From $29.98 = 其 sale）。本页同样用 sale 价：DSC From $43.98、RDS From $39.98、其余 4 款 name From $29.98。金属 finish 不改价（已在 How-to-choose 注明）。
**锁定短语合规（dtc-copy Step 6 + brand.md Locked Phrases）：**
- "316L surgical stainless steel" —— brand.md §Core Differentiators #2 同源（句中小写形式，与 home §5.4 / FAQ #7 既有用法一致）。
- 未用 bare "Free US shipping"：本页不提 shipping 数字，规避 locked-phrase 风险（"Free US shipping" 必须接 "on orders over $60"，分类页放不下完整句又不想触雷，干脆不提，shipping promise 留给 PDP）。
- 未用 "tarnish-proof" / "never tarnish"：只陈述 surgical-steel 事实，不堆耐久绝对词（brand.md 锁 "tarnish-resistant"，但分类页不需要，省略）。
- CTA 词 "Add to bag" 不在本页（属于 PDP buy box）；本页 end_cta 用 collection-template 渲染。
- signature italic-em "keep them close" / "look like them" 本次**未** verbatim 使用——它们各有独占 render 位（home hero / lineup / free-sketch），分类页用新的 end_cta_h3_em_phrase "right where you'll feel them"，不与签名 italic-em 撞、不稀释视觉签名。
**工艺词纪律 + 反触发：** 全程不用 PVD / ion-plating / vacuum-deposited 等工艺学名（客户读不懂）；只说 "gold / rose gold / silver"。无贬损（不写 "unlike cheap X"）。无 FOMO / 紧迫感（grief 买家反向放大为不信任，brand.md Buyer Profile 明确禁止）。每段 ≤1 em-dash（已逐段核对）。
**Visual Reality 合规（per 各 evaluation.md copy_traps）：**
- DSC/RDS 写成 split-pair（脸或爪在一只 + 名字在另一只），不写"每张图都是脸 + 名字"、不写"两只都肖像"。
- DOG/MCP 的剪影是**通用 generic 形状**，不是客户自家宠物轮廓——文案写 "a little dog" / "a cat"（generic 描述），个性化只挂在 name 上，绝不写 "your dog's silhouette" / "your pet's outline"。
- BAR 写 name + paw + date（不写 portrait）；date 不写成 fixed 样例。
- 全部不写 birthstone / verse / "solid gold" / "sterling silver" / "925"。
**待 founder 决策：**
1. **lede 措辞** — 当前 "Their portrait or their name, worn close on the ear."（覆盖 portrait + name 两路；10 词、暖、克制、一个 idea）。如 founder 想更贴近 ring 的 "Their face on your hand" 句式，备选 "Their face or their name, close on the ear." —— 但 6 款里 4 款是 name，故默认 portrait-or-name 平衡版。
2. **end_cta_h3_em_phrase** — 当前 "right where you'll feel them"（耳饰 placement，对应 ring 的 "and never leaves your hand"）。
3. **meta_title 长度** — "Personalized Pet Earrings — Portrait & Name | PupTrace" = 54 字符（~55-60 目标内；保留 em-dash 副标但已 broaden 掉旧 stub 的 "Hand-Drawn Portrait Pair" 窄副标）。
4. **split-pair 表述** — "脸或爪在一只耳 + 名字在另一只" 来自 ledger + DSC/RDS evaluation.md 已验证的 split-pair 个性化（coordinator 看图确认）；若也支持"两只都肖像"或"两只都名字"的下单方式，需 founder 补充；当前严格按 evaluation.md 写为 split-pair。
5. hero / thumbnail image 仍 null（founder asset）。
6. cross-link 暂指 necklace + ring（同为 portrait/name 形态）；是否也挂 bracelet 由 founder 定（ring 范例挂了 necklace + bracelet）。
