{"title":"Earrings","description":"## Category Description\n\nA way to carry them at eye level — close to your face, easy to reach up and touch. Some pieces hold your pet's hand-drawn portrait; some hold just their name. Either way, an artist draws from your photo and we laser-engrave the result into 316L surgical stainless steel, then send it as a matched pair.\n\nTwo paths to choose from. A hand-drawn portrait, split across the pair: your pet's face (or their paw) on one ear, their name on the other — worn as a drop disc that swings, or a small flush stud you barely feel. Or just their name, engraved on a clean charm: a modern bar with a paw and date, a cross, a little dog, or a cat resting under a crescent moon.\n\nMost styles come in gold, rose gold, and silver. The cross, dog, and cat styles come in gold and silver.\n\n### Choose by style\n\n**A hand-drawn portrait**\n- **Portrait dangle** — their face (or paw) on one ear, their name on the other; a 20mm drop disc with movement. From $43.98.\n- **Portrait stud** — the same face-and-name pair, sized small and flush to the ear for every day. From $39.98.\n\n**Just their name**\n- **Name bar** — a slim vertical bar with their name, a paw, and the date; clean and modern. From $29.98.\n- **Name cross** — their name in script on a small cross, for faith and remembrance. From $29.98.\n- **Dog charm** — a little dog on a snug hoop, their name engraved alongside. From $29.98.\n- **Cat \u0026amp; moon** — a cat resting under a crescent moon, their name engraved beside it. From $29.98.\n\n### How to choose\n\n- **Portrait or name?** A portrait if you have a photo you love and want their face on the ear. A name if you'd rather keep it quiet and simple.\n- **Dangle or stud?** The dangle swings and reads as a statement. The stud sits flush and disappears into everyday wear.\n- **Cross, dog, or cat?** The cross speaks to faith. The dog and the cat let you wear the animal you're missing, with their name beside it.\n- **Which finish?** Gold and rose gold read warm; silver reads cool and quiet. The finish doesn't change the price.\n\nPrefer their portrait around your neck or on your hand? See [Necklaces](\/collections\/personalized-necklace\/) or [Rings](\/collections\/personalized-ring\/).\n\n\n## Internal Linking Plan\n\n| From Page | Anchor Text | Link To |\n|-----------|-------------|---------|\n| Homepage §5.6 lineup card 05 | Earrings | \/personalized-earrings\/ |\n| this page | Portrait dangle | \/products\/pet-portrait-disc-earrings\/ |\n| this page | Portrait stud | \/products\/pet-portrait-stud-earrings\/ |\n| this page | Name bar | \/products\/pet-name-bar-earrings\/ |\n| this page | Name cross | \/products\/pet-name-cross-earrings\/ |\n| this page | Dog charm | \/products\/pet-dog-silhouette-earrings\/ |\n| this page | Cat \u0026amp; moon | \/products\/pet-cat-moon-earrings\/ |\n| this page | Necklaces | \/collections\/personalized-necklace\/ |\n| this page | Rings | \/collections\/personalized-ring\/ |\n\n## Copy Rationale\n\n**定位：** Top-level Earrings category — 全新品类，6 款一起上（2 Portrait + 4 Name）。2026-05-30 category-launch 批次。替换 2026-05-25 的 portrait-only stub（旧 stub 只讲\"两张小肖像\"，现在 6 款里 4 款是 name 款，必须 broaden）。这是 PLP \/ 分类页：目标是把人导流到 6 个 PDP，不是直接成交，所以主体是 choose-by-style 的分流，不是单款卖点堆叠。\n\n**客户状态 + 障碍（dtc-copy Step 1+2）：** 买家处于 grief \/ 纪念 \/ 送礼状态（brand.md Buyer Profile）。到分类页的人已经知道想要\"耳饰形态\"，核心障碍排序：① 选择困难（6 款里哪款是我的 + 怕选错），② outcome uncertainty（肖像款\"会像我的狗吗\"），③ price（最低 $29.98、最高 $43.98，价格不是主障碍，但要让人看到 entry 价）。#1 障碍 = 选择困难 → 决定 HOOK（先给耳饰独有的 placement 理由，再用两条清晰路线 + choose-by-style 表把 6 款各送各的去处）。#2 障碍 = outcome uncertainty → 决定 PROOF（\"an artist draws from your photo\" 手绘工艺信号 + split-pair 具体描述，让肖像可信）。\n\n**Hook 策略：** 耳饰 = eye-level \/ 伸手可触的 placement 差异（不与 ring \"手上\"、necklace \"脖子上\" 撞）。两条路线沿用 ring\/necklace 的 portrait-vs-name 叙事 + 手绘工艺 parity。两款 portrait（DSC\/RDS）共享 split-pair 个性化（一只耳朵脸或爪 + 另一只名字），靠 dangle vs flush stud 区分，避免读者觉得重复或近亲互食（这是 6 款里唯一一对孪生款，分流文案必须把它俩拆清楚）。\n\n**关键词布局：** category 关键词保持宽（head terms，避免与 PDP long-tail 内部竞争）：personalized pet earrings (focus) + custom pet earrings + pet memorial earrings + pet portrait earrings + pet name earrings。long-tail（\"pet portrait stud earrings\" \/ \"dog memorial earrings\" \/ \"cat memorial earrings\" \/ \"pet cross earrings\" 等）归各 PDP。注：旧 stub keyword \"pet photo earrings\" 已换成 \"pet name earrings\"——brand.md Product Naming Standard 明确把 \"Photo\" 列为 hand-drawn 场景的 banned synonym（用 \"Portrait\"），且 6 款里 4 款是 name 款，name 头词更覆盖 lineup。全部 earring 关键词在 keyword-page-map.md 已验证零碰撞。DataForSEO volume 验证 = follow-up（词空间全新、暂无人占）。\n\n**robots：** index,follow（与 stub robots + site-structure 一致）。ledger 指出 SSOT 编辑器曾把 keyword 块误标成 \"noindex ⛔ until products\"——earrings 是带产品一起上，应为 index ✅，本次 frontmatter 已确认 index,follow。\n\n**价格（\"From $X\" 约定）：** 对齐 ring 范例 —— ring 页 choose-by 的 \"From $X\" 用的是各款**售价 (sale)**（ring Copy Rationale 明写 'Choose-by \"From $X\" = 各款 sale 价'；例：Disc charm From $43.98 = 其 sale；Thin name band From $29.98 = 其 sale）。本页同样用 sale 价：DSC From $43.98、RDS From $39.98、其余 4 款 name From $29.98。金属 finish 不改价（已在 How-to-choose 注明）。\n\n**锁定短语合规（dtc-copy Step 6 + brand.md Locked Phrases）：**\n- \"316L surgical stainless steel\" —— brand.md §Core Differentiators #2 同源（句中小写形式，与 home §5.4 \/ FAQ #7 既有用法一致）。\n- 未用 bare \"Free US shipping\"：本页不提 shipping 数字，规避 locked-phrase 风险（\"Free US shipping\" 必须接 \"on orders over $60\"，分类页放不下完整句又不想触雷，干脆不提，shipping promise 留给 PDP）。\n- 未用 \"tarnish-proof\" \/ \"never tarnish\"：只陈述 surgical-steel 事实，不堆耐久绝对词（brand.md 锁 \"tarnish-resistant\"，但分类页不需要，省略）。\n- CTA 词 \"Add to bag\" 不在本页（属于 PDP buy box）；本页 end_cta 用 collection-template 渲染。\n- signature italic-em \"keep them close\" \/ \"look like them\" 本次**未** verbatim 使用——它们各有独占 render 位（home hero \/ lineup \/ free-sketch），分类页用新的 end_cta_h3_em_phrase \"right where you'll feel them\"，不与签名 italic-em 撞、不稀释视觉签名。\n\n**工艺词纪律 + 反触发：** 全程不用 PVD \/ ion-plating \/ vacuum-deposited 等工艺学名（客户读不懂）；只说 \"gold \/ rose gold \/ silver\"。无贬损（不写 \"unlike cheap X\"）。无 FOMO \/ 紧迫感（grief 买家反向放大为不信任，brand.md Buyer Profile 明确禁止）。每段 ≤1 em-dash（已逐段核对）。\n\n**Visual Reality 合规（per 各 evaluation.md copy_traps）：**\n- DSC\/RDS 写成 split-pair（脸或爪在一只 + 名字在另一只），不写\"每张图都是脸 + 名字\"、不写\"两只都肖像\"。\n- DOG\/MCP 的剪影是**通用 generic 形状**，不是客户自家宠物轮廓——文案写 \"a little dog\" \/ \"a cat\"（generic 描述），个性化只挂在 name 上，绝不写 \"your dog's silhouette\" \/ \"your pet's outline\"。\n- BAR 写 name + paw + date（不写 portrait）；date 不写成 fixed 样例。\n- 全部不写 birthstone \/ verse \/ \"solid gold\" \/ \"sterling silver\" \/ \"925\"。\n\n**待 founder 决策：**\n1. **lede 措辞** — 当前 \"Their portrait or their name, worn close on the ear.\"（覆盖 portrait + name 两路；10 词、暖、克制、一个 idea）。如 founder 想更贴近 ring 的 \"Their face on your hand\" 句式，备选 \"Their face or their name, close on the ear.\" —— 但 6 款里 4 款是 name，故默认 portrait-or-name 平衡版。\n2. **end_cta_h3_em_phrase** — 当前 \"right where you'll feel them\"（耳饰 placement，对应 ring 的 \"and never leaves your hand\"）。\n3. **meta_title 长度** — \"Personalized Pet Earrings — Portrait \u0026amp; Name | PupTrace\" = 54 字符（~55-60 目标内；保留 em-dash 副标但已 broaden 掉旧 stub 的 \"Hand-Drawn Portrait Pair\" 窄副标）。\n4. **split-pair 表述** — \"脸或爪在一只耳 + 名字在另一只\" 来自 ledger + DSC\/RDS evaluation.md 已验证的 split-pair 个性化（coordinator 看图确认）；若也支持\"两只都肖像\"或\"两只都名字\"的下单方式，需 founder 补充；当前严格按 evaluation.md 写为 split-pair。\n5. hero \/ thumbnail image 仍 null（founder asset）。\n6. cross-link 暂指 necklace + ring（同为 portrait\/name 形态）；是否也挂 bracelet 由 founder 定（ring 范例挂了 necklace + bracelet）。","products":[{"product_id":"pet-portrait-disc-earrings","title":"Pet Portrait Disc Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355210485900,"sku":"EAR-DSC-YG","price":43.98,"currency_code":"USD","in_stock":true},{"title":"18K Rose Gold Plated","offer_id":50355210518668,"sku":"EAR-DSC-RG","price":43.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355210551436,"sku":"EAR-DSC-RH","price":43.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/gold-01_40d69f5b-d6e0-4cfa-a8e9-d4199cca840a.jpg?v=1780142785"},{"product_id":"pet-portrait-stud-earrings","title":"Pet Portrait Stud Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355210584204,"sku":"EAR-RDS-YG","price":39.98,"currency_code":"USD","in_stock":true},{"title":"18K Rose Gold Plated","offer_id":50355210616972,"sku":"EAR-RDS-RG","price":39.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355210649740,"sku":"EAR-RDS-WG","price":39.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/gold-01_c885723e-899e-463c-97ca-a23100409296.jpg?v=1780142826"},{"product_id":"pet-name-bar-earrings","title":"Pet Name Bar Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355210977420,"sku":"EAR-BAR-YG-P","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355211010188,"sku":"EAR-BAR-WG-P","price":29.98,"currency_code":"USD","in_stock":true},{"title":"18K Rose Gold Plated","offer_id":50355211042956,"sku":"EAR-BAR-RG-P","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/01-gallery_69319f41-d262-4680-b157-8c026e52e9da.jpg?v=1780142874"},{"product_id":"pet-name-cross-earrings","title":"Pet Cross Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355211108492,"sku":"EAR-CRS-YG","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355211141260,"sku":"EAR-CRS-RH","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/gold-01_3065cd7e-c7dc-4d36-9876-d0f9a357b97c.jpg?v=1780142917"},{"product_id":"pet-dog-silhouette-earrings","title":"Pet Dog Silhouette Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355211174028,"sku":"EAR-DOG-GD","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355211206796,"sku":"EAR-DOG-RH","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/gold-01_23084c26-e084-4ea8-b1f7-a708041af32b.jpg?v=1780142976"},{"product_id":"pet-cat-moon-earrings","title":"Pet Cat Moon Earrings","description":"","brand":"PupTrace","offers":[{"title":"18K Gold Plated","offer_id":50355211272332,"sku":"EAR-MCP-YG","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Rhodium Plated","offer_id":50355211305100,"sku":"EAR-MCP-RH","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5098\/6124\/files\/gold-01_2537a422-6ecd-4470-ae37-5b82c6c4b425.jpg?v=1780143021"}],"url":"https:\/\/shop.puptrace.com\/collections\/personalized-earrings.oembed","provider":"PupTrace","version":"1.0","type":"link"}